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How to Integrate Mailchimp with Webinars & Courses

Integrate Mailchimp with Webinars and Courses to enable seamless communication with your webinar registrants and course students. This integration automatically adds participants to your Mailchimp mailing list, allowing you to continue engaging with them after your webinar or course.

This integration is beneficial if you want to continue communicating with registrants/students via Mailchimp after your webinar/course or simply collect their email addresses for future use.

Example
Imagine hosting a webinar where you want to follow up with participants by sending them additional resources or announcements about future events. By integrating Mailchimp with your webinar platform, you can automatically capture the email addresses of all registrants and manage your communications directly from Mailchimp.

Benefits

Automated Contact Management: Automatically sync registrants and students with your Mailchimp lists, reducing manual entry.
Enhanced Communication: Easily send follow-up emails and marketing campaigns to webinar and course participants.
Streamlined Workflow: Integrate without complicated processes, ensuring a smooth experience for both new and existing users.

In this help article, you'll learn:

To Set up the Integration

Step 1: Log into your Mailchimp account to create or copy an API Key. Here's a Mailchimp tutorial for your reference.

Go to this link to navigate to the API Keys section of your Mailchimp account.
Copy an existing API key or click the Create A Key button.
Name your key descriptively, so you know what application uses that key.

Step 2: Log into your WebinarNinja account and click Integrations from the left menu.

Go to 3rd Party Apps.

Step 3: Click "Connect" under Mailchimp.

Enter your Mailchimp API Key then click Connect.

You will get a message that the connection was successful. Mailchimp will now appear Connected.

Step 4: Here you can select a list (also called Audience) where you want your webinar registrants to be added. Choose one then click Update. This is applied to all registrants- attendees and non-attendees. Tagging is currently not supported.

Once done, the integration will appear Active.

You're all set! Your webinar registrants will now be synced with Mailchimp. All of your upcoming registrants will now be added to the Mailchimp list you specified.

To Change the Default Setting

Go back to Integrations > 3rd-Party Apps, then click the gear icon under Mailchimp. You can also disconnect the integration from here by clicking the power icon.

To Add Registrants From a Particular Webinar to a Different List

Step 1: Click My Webinars from the left menu.

Find the webinar for which you want to change settings, click Options to the right of it, then click Email Integrations.

Here you will see all CRMs currently connected to your account. Choose Mailchimp or any one of the CRMs and click the gear icon to the right of it.

Step 2: On this page, you will see the title of your webinar at the top and the status "Active (account settings)", which means that this webinar currently follows your account default settings.

If you want to choose another list for this particular webinar then click Create for Webinar.

Note: Only those who signed up after the integration is activated will get added- not existing registrants. To add existing registrants, export the list as .csv then manually import the file to Mailchimp.

That's all about integrating Mailchimp with webinars & courses. If you encounter any issues or have any questions, don't hesitate to reach out to our support team.