Place a Facebook Pixel on your registration and “thank you” pages to track how well your Facebook ad converts clicks into registrants.

All you need is your Facebook Pixel ID, and we’ll place the pixel code on your registration and “thank you” pages for you.

This option is available for Pro, Plus, and Power accounts. See all of our plans here.

Get your Pixel ID

If you don’t already have a pixel, see this guide.

Step 1: Go to Events Manager on Facebook. You may be asked to log in.

Step 2: From there, copy your Pixel ID.

Place the Pixel ID

Step 1: Click My Webinars on the sidebar.

Step 2: Find the webinar for which you want to track conversions. Click Options, then click Webinar Settings.

Step 3: Scroll down the page to where it says Enable Facebook Ad Tracking, and place your Pixel ID in the space provided.

(Optional) You can enable ad tracking by default for all of your upcoming webinars by clicking Use these settings as default for all my webinars.

Step 4: Click Save Changes.

Once done, WebinarNinja automatically adds the Pixel code to the registration and “thank you” pages of your webinar.

Test the Pixel

You can test the pixel with the built-in Test Events tool or the Facebook Pixel Helper Chrome extension.

Facebook Test Events tool

Step 1: Click the Test Events tab in your Events Manager.

Step 2: Open your registration page in another tab. A “PageView” event will appear in Test Events within 30 seconds. This means the pixel is active on the registration page.

Step 3: Register for the webinar to check the Pixel on your "thank you" page. You will need to log out of your WebinarNinja account first. Another “PageView” event will appear in Test Events within 30 seconds. This means the pixel is also active on the “thank you” page.

Note: You will need to disable any ad blockers in the registration and "thank you" pages for the Test Event tool to work properly.

Learn more about the tool here.

Facebook Pixel Helper, Chrome extension

Step 1: Follow the instructions on the Chrome store to install the extension to your browser. Once the Pixel Helper is installed a small </> icon will appear in your extensions bar.

Step 2: Open your registration page in another tab. The </> icon will turn blue, and alert you that one or more pixels is found.

Step 3: Register for the webinar to check the Pixel on your “thank you” page. You will need to log out of your WebinarNinja account first. The </> icon should still appear blue and say there is one or more pixels found.

Learn more about the Facebook Pixel Helper here.

Track conversions with the Pixel

The Pixel on both the registration and “thank you” pages measures standard “PageView” events. This cannot be changed.

To measure “PageView” events on the “thank you” page as conversion or registration, you will need to create custom conversions. These are created entirely in Facebook Events Manager. Refer to this guide to learn how.

Custom conversions rely on complete or partial URLs. Since the “thank you” page URL changes for each registrant and webinar, you should define custom conversions exclusively based on unique strings in the “thank you” page URL.

See our recommendation for custom conversion rules below.

1. Select URL from the dropdown under Rules, then select contains.

2. Add the webinar ID to the keywords field. Find the webinar ID in My Webinars right above the webinar title.

Note that the registration page URL also contains the webinar ID. You will need to add another rule to exclude “PageView” events from the registration page.

3. Click the + sign to add another rule. This time, select doesn’t contain.

4. Add “register” to the keywords field to ignore events on the registration page.

Note: For Automated and Series webinars, the webinar ID applies to all of the sessions. To track events for each session, add the corresponding session ID. Find the session ID in My Webinars after clicking Show All to the right of the webinar title.

Once tracked, custom conversions can be used to optimize your ad campaigns, to define custom audiences, and to further refine custom audiences that rely on standard or custom events.

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For further assistance, contact us through live chat at the bottom right of this page or send us an email at support@webinarninja.com.

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