Have a Facebook Pixel placed on your registration page and thank you page to track how well your Facebook ad converts clicks into registrants. All you need is your Facebook Pixel ID and we will place the pixel code on your registration page and thank you page for you.

This option is available to Pro, Plus, and Power accounts. See all of our plans here.

Get your Pixel ID

If you do not already have a pixel, see this guide.

Step 1: Go to the Pixel page in your Events Manager. You may be asked to log in.

Step 2: From there, copy your Pixel ID.

Note: If you have multiple ad accounts, be sure to get to the one with which you want to track ad conversions by selecting from either of the two drop-down menus at the top of the page.

Place the Pixel ID

Step 1: From your WebinarNinja dashboard, click the My Webinars icon from the left.

Step 2: Find the webinar you want to track conversions for. Click Options, then click Webinar Settings.

Step 3: Scroll down the page to where it says Enable Facebook Ad Tracking, and place your Pixel ID on the space provided.

Step 4: (Optional) You can enable ad tracking by default for all of your upcoming webinars by clicking Use these settings as default for all my webinars

Or, just click Save Changes.

Once done, WebinarNinja automatically adds the Pixel code to the registration page and thank you page of your webinar. You're all set!

Custom Conversion

When setting up a Custom Conversion, you will need the thank you page URL of your webinar. 

The thank you page URL that each of your registrants get redirected to is unique to them. You can take the base URL of your thank you page by removing the token that makes the URL unique to each registrant.

Should you decide to set up a Custom Conversion, you can set up either of these rules below. 

  • URL contains - Select "contains" from the drop-down and then enter the base URL of your thank you page. This works best for Live and Hybrid webinars. These are how the base URLs would look like with your own sub-domain and webinar ID:

    Live webinar:
    subdomain.webinarninja.com/live-webinars/123456?in_tok=&wid=123456

    Hybrid webinar:
    subdomain.webinarninja.com/hybrid-webinars/123456?in_tok
  • URL doesn't contain - For Automated and Series webinars, the base URL of the thank you page is similar to that of the registration page which may affect tracking. For these types of webinars, select "doesn't contain" from the drop-down and then enter the word "register".

Test the pixel

You can test the pixel with the built-in Test Events tool or the Facebook Pixel Helper Chrome extension. 

Test Events tool

Step 1: Click on the Test Events tab in your Events Manager.

Step 2: Open your registration page in another tab or window, and you will immediately find it registered in Test Events. 

Your visit will register as a "Pageview" event under "Receiving activity." This means the pixel is active on the registration page.

Step 3: Register for the webinar to check the pixel on your thank you page. You will need to log out of your WebinarNinja account first. 

When you get to the Thank You page after registering, you will find another "PageView" event under "Receiving Activity." This means the pixel is also active on the thank you page.

Note: You will need to disable any ad blockers in the registration and thank you page for the Test Event tool to work properly.

Learn more about the Test Events tool here.

Facebook Pixel Helper, Chrome extension

Step 1: Install the extension to your browser. Follow the instructions on the Chrome store to install the extension in your browser. Once the Pixel Helper is installed a small </> icon will appear next to your address bar. 

Step 2: Open your registration page in another tab or window. The </> icon in your browser will turn blue. When you click on it, it will say "2 pixels found on company.webinarninja.com." 

Step 3: Register for the webinar to check the pixel on your thank you page. You will need to log out of your WebinarNinja account first. The </> icon in your browser will still be blue. When you click on it, it will say "2 pixels found on company.webinarninja.com."

If the icon does not turn blue then the Facebook pixel is not installed on the page. You will want to make sure it is placed and saved in Webinar Settings.

Learn more about the Facebook Pixel Helper here.

For further assistance, contact us through live chat at the bottom right of this page or send us an email at support@webinarninja.com.

Did this answer your question?