Integrate with MailChimp

Automatically add webinar registrants to MailChimp

Updated over a week ago

Note: The integration works to automatically add the registrants from WebinarNinja and students from CourseNinja to your mailing list in MailChimp.

This integration is beneficial if you want to continue communicating with registrants/students via MailChimp after your webinar/course or simply collect their email addresses for future use.

To set up the integration for the first time:

Step 1: Log into your MailChimp account to create or copy an API Key. Here's a MailChimp tutorial for your reference.

  • Go to this link to navigate to the API Keys section of your Mailchimp account.

  • Copy an existing API key or click the Create A Key button.

  • Name your key descriptively, so you know what application uses that key.

Step 2: Log into your WebinarNinja account and click Integrations from the left menu.

  • Go to 3rd Party Apps.

Step 3: Click Connect under MailChimp.

  • Enter your MailChimp API Key then click Connect. 

  • You will get a message that the connection was successful. MailChimp will now appear Connected.

Step 4: Here you can select a list (also called Audience) where you want your webinar registrants to be added. Choose one then click Update. This is applied to all registrants- attendees and non-attendees. Tagging is currently not supported.

  • Once done, the integration will appear Active.

You're all set! Your webinar registrants will now be synced with MailChimp. All of your upcoming registrants will now be added to the MailChimp list you specified.

To change the default setting:

Go back to Integrations > 3rd-Party Apps, then click the gear icon under MailChimp. You can also disconnect the integration from here by clicking the power icon.

To add registrants from a particular webinar to a different list:

Step 1: Click My Webinars from the left menu.

  • Find the webinar for which you want to change settings, click Options to the right of it, then click Email Integrations.

  • Here you will see all CRMs currently connected to your account. Choose MailChimp or any one of the CRMs and click the gear icon to the right of it.

Step 2: On this page, you will see the title of your webinar at the top and the status "Active (account settings)" which means that this webinar currently follows your account default settings.

  • If you want to choose another list for this particular webinar then click Create for Webinar.

Note: Only those who signed up after the integration is activated will get added- not existing registrants. To add existing registrants, export the list as .csv then manually import the file to MailChimp.

For further assistance, contact us through live chat at the bottom right of this page or send us an email at

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